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CHICAGO – Magnicity, parent company of 360 CHICAGO, the iconic observation deck located on the 94th floor of 875 N. Michigan Avenue (the former John Hancock Center), today announced pending deals to expand their portfolio of observation deck properties in the U.S., Asia and Europe. An official announcement of the exact city and towers will be circulated by the end of 2025. Magnicity currently owns and operates observation decks in Chicago, Paris, Berlin and Rotterdam, with a new deck opening in Varso Tower in Warsaw, Poland this summer.

Additionally, Magnicity has confirmed that its innovative “Spiral Tower” concept – a sustainable observation deck made of spiraling pods designed for modular deployment in urban environments – is currently under active consideration in the U.S. for what could become its global launch.

“Magnicity is currently expanding its global portfolio with the addition of new observation decks, including the first official launch of our exclusive and innovative Spiral Tower project. The most advanced and promising discussions to date are currently taking place in the United States.” said Alexia Vettier, CEO of Magnicity. “These developments represent an important step for our fast-growing global brand and a continuation of our commitment to bring elevated urban leisure experiences to new audiences while continuing to highlight the unique perspectives and stories that define each city.”

This announcement comes as Magnicity expands its offerings with a new property opening in Varso Tower (the tallest building in the EU) in Warsaw, Poland this summer, the acquisition of the 95th and 96th floors of the former John Hancock Center in Chicago last year, in addition to the opening of a new restaurant, Sphere by Tim Raue, in their Berlin TV Tower property in June and an additional restaurant, Celest, that opened in their De Zalmhaven property in Rotterdam at the start of the year. Sphere brings the culinary expertise of renowned Chef Tim Raue to Berlin TV Tower, showcasing the finest cuisine Berlin and Brandenburg have to offer. Celest is a concept restaurant inspired by Edgar Allan Poe’s “The Unparalleled Adventure of One Hans Pfaall” that invites travelers, food enthusiasts and explorers to embark on a one-of-a-kind culinary and sensory journey.

The 95th and 96th floors of the Hancock are currently being developed into a two-story extension of 360 CHICAGO, as well as a dedicated event space, maintaining public access to the top two floors of this iconic building.

About 360 CHICAGO
360 CHICAGO Observation Deck offers the best views of Chicago from 1,030 feet above the famed Magnificent Mile, atop 875 N. Michigan (the former John Hancock Center). The 17,000-square foot observation deck on the 94th floor of the building is also the home of TILT – Chicago’s highest thrill ride, and CloudBar, the city’s highest cocktail lounge where guests can grab a specialty cocktail and relax while enjoying the view. 360 CHICAGO is operated by Magnicity, a global leader in elevated urban leisure. Follow along on social @360CHICAGO and @CLOUDBARCHICAGO.

About Magnicity
Magnicity is the world leader in elevated urban leisure and one of the only companies in the world specializing in managing panoramic observatories. It operates the Paris Montparnasse Observatory (Montparnasse Tower) in Paris, France, the Berliner Fernsehturm (TV Tower) in Berlin, Germany, the 360 CHICAGO Observation Deck at the former John Hancock Center in Chicago, Illinois, the Euromast and Zalmhaven I in Rotterdam, and will open a new site in August at the top of the Varso Tower in Warsaw, Poland, the tallest skyscraper in the European Union. The Spiral Tower project, a custom-built, freestanding observation tower that can be deployed in any city, is part of Magnicity's CSR strategy focusing on responsible urban tourism, environmental sustainability and collaboration with local communities. 

More than a spectacular view of the city, Magnicity is a journey of immersive experiences where local and international visitors discover the city in all its dimensions (its history, its culture, its art of living). Magnicity venues combine educational activities, new technologies, thrill rides, exhibitions, and one-off events to create unforgettable experiences. By 2025, after the opening of the new Warsaw site, Magnicity will have 450 employees and more than 3 million visitors each year.

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