On Tuesday, June 17, 2025, Broadway Inbound and New York City Tourism + Conventions, the City's official destination marketing organization and convention and visitors bureau, will present their annual "NYC Center Stage" luncheon at IPW, at the McCormick Place Convention Center in Chicago, Illinois.

Hosted by Darren Criss, the winner of Best Leading Actor in a Musical at this year's Tony Awards for his performance in Maybe Happy Ending, the luncheon will feature performances from some of NYC's most popular award-winning musicals. Attendees representing travel professionals and press from around the world will get a taste of Broadway, with performances from this year's Tony Award-winners Death Becomes Her and Buena Vista Social Club, as well as last season's winners, The Outsiders, Hell's Kitchen, The Great Gatsby.

“We are so happy to continue partnering with NYC Tourism + Conventions to bring Broadway to life at IPW with performances from some of today's top musicals. No trip to New York City is complete without attending a Broadway show, and both NYC and Broadway are ready to welcome travelers from across the globe,” said Bob Hofmann, Vice President of The Broadway Collection, a division of The Shubert Organization focused on helping visitors to the city discover Broadway.

“As the nation's number one point of entry, driving international travel at IPW is hugely important to New York City's tourism industry. A warm invitation to NYC always stands, and what better way for us to welcome the world, than by showcasing theater's very best to the global trade and media alongside our partners at Broadway Inbound?” said Julie Coker, President and CEO of New York City Tourism + Conventions.

Set in the heart of Cuba, Buena Vista Social Club, inspired by true events and the recipient of five Tony Awards this year, will perform “Candela.” Another of this year's Tony Award-winning musicals, Death Becomes Her, based on the cult-classic film about immortal life, youth, and beauty, will immerse the audience in performances of “Falling Apart” and “Don't Say I Didn't (Warn You).”

The cast from The Outsiders, based on the book by S.E. Hinton about friendship, family, and belonging, will perform “Tulsa '67” and “Throwing in the Towel.” The Great Gatsby will then transport attendees into the Roaring Twenties with a performance of “Past is Catching Up to Me.” Finally, Hell's Kitchen, a groundbreaking musical by Grammy Award winner Alicia Keys, will flashback to NYC in the 1990's with a medley of “The River,” “Love Looks Better,” and “No One,” with a special video introduction from Alicia Keys herself.

Travel professionals from near and far interested in selling Broadway Collection member shows can contact Broadway Inbound to set up an account. They will be on the IPW 2025 trade floor at Booth 2105, where they can discuss competitive group sales and FIT offerings. New York City Tourism + Conventions representatives can be found at Booth 2102.

About Broadway Inbound: Broadway Inbound is the global travel industry's ticket source for live theatrical events in New York City and beyond, providing tour and travel professionals with easy, direct access to event info and ticket inventory. Owned by The Shubert Organization, Broadway Inbound works to promote NYC performing arts through distribution partnerships, direct group sales, marketing, press, and sales initiatives like the annual IPW tradeshow. To purchase tickets to any Broadway Inbound show, contact a local tour operator or travel agent. Visit www.broadwayinbound.com for news and information, and follow @BroadwayInbound on Facebook, Instagram, and Twitter for more photos, videos, and exclusive Broadway content. #MakeItBway

About The Broadway Collection: The Broadway Collection is a curated selection of top-tier theatrical experiences in New York City, built specifically for visitors. It serves as a comprehensive guide helping travelers discover the most exciting and welcoming shows, whether they are a first-time Broadway attendee or a lifelong theatre lover. The Broadway Collection makes it easy to research the best Broadway and off-Broadway productions, as well as cultural icons like The Metropolitan Opera and New York City Ballet. The Collection highlights the top shows for visitors, ensuring they find the right performance to fit their various interests, schedules, and budgets. By connecting audiences directly to official and secure ticketing sources, The Broadway Collection ensures a trustworthy and transparent booking experience without hidden fees or unreliable brokers. Whether planning for a group of 10 or more or just a few tickets for a family night out, The Broadway Collection provides trusted access to the best places to buy. No visit to NYC is complete without experiencing a Broadway show, and The Broadway Collection aims to make every trip include an unforgettable theatre experience. Visit www.broadwaycollection.com for news and information and follow The Broadway Collection on Facebook, Instagram, TikTok, and YouTube for more photos, videos, and exclusive Broadway content. #MakeItBway

About New York City Tourism + Conventions: New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors. For all there is to do and see in New York City, visit nyctourism.com.