Looking for your next headline-worthy destination? Sarasota County is more than postcard-perfect beaches—it's where turquoise waters meet cultural capital. Tucked along Florida's Gulf Coast, Sarasota is redefining the modern coastal escape with award-winning gardens, arts-forward neighborhoods, and island vibes that go well beyond the shoreline.

In 2025, this destination isn't just trending—it's topping global travel lists and surfacing in the pages of major outlets. With over 2.8 million annual visitors and a growing stack of accolades, Sarasota is making news for all the right reasons—and media are taking notice.

Noteworthy Highlights

• Siesta Beach claimed the #1 Beach in the U.S. and #4 in the World (Tripadvisor Travelers' Choice Awards – Best of the Best). White quartz sand. World-class serenity. 

• Siesta Key ranked #42 in The World's 50 Best Beaches 2025—joining an elite global list.

• Southern Living named Siesta Key one of the Best Beach Towns in the South—sunsets and small-town charm included.

• Marie Selby Botanical Gardens was crowned one of USA Today's 10 Best Botanical Gardens and took home a Global Vision Award from Travel + Leisure for innovation and sustainability.

• Longboat Key made the cut in Travel + Leisure's Top 10 Islands to Visit in the South—a laid-back escape with luxe appeal.

About Sarasota County, FL

Sarasota County, located on Florida's Gulf Coast, is a world-class destination known for its pristine beaches, vibrant arts scene, and rich cultural heritage. Home to the award-winning Siesta Key Beach, renowned for its powdery white quartz sand, the region attracts visitors seeking relaxation, outdoor adventure, and unique experiences. Sarasota County is celebrated for its thriving arts community, including the historic Ringling Museum of Art, performing arts venues, and numerous festivals. With a dynamic culinary scene, championship golf courses, and year-round sunshine, Sarasota offers an unparalleled coastal lifestyle. Whether exploring its natural parks, engaging in water sports, or enjoying its welcoming hospitality, Sarasota County stands as a premier destination for travelers and investors alike. For more information on visiting Sarasota County, visit visitsarasota.com